Fitbit Smartwatch Strategy
In 2018, Fitbit sought to refresh its family of smartwatches. As a first step, I led foundational research to update the company's perspective on the value people derived from their smartwatches. Insights informed strategy, feature set, component selection, and marketing, among others.
JOBS-TO-BE-DONE INTERVIEW DIARY STUDY SURVEY
2018
About the project
As a Senior Human Factors Researcher at Fitbit, I was responsible for leading UXR and human factors for all devices, including on-device UI. This involved conducting foundational field research, informing architecture selection, creating and validating UI guidelines, and iteratively evaluating usability.
As Fitbit began their next evolution of smartwatches, we sought to frame the UX requirements using strategic foundational research on the value of smartwatches to users.
Project results
The strategic foundational research on smartwatches had a profound impact on the leadership's perspective of the product, which led to significant changes in the architecture, Industrial Design (ID) case size, UX, and marketing approach.
The insights from this research directly informed the component selection process, uniquely linking hardware specs to the overall user experience. Such insights informed architecture selection for two device families, which contributed to creating products that were user-centric, considering factors like device size, display tech & PPI, haptic motor & driver, and input hardware.
Next Project
Facebook Reality Labs - Wristworn AR Input
